It pays to write things down- planning web content for paid advertising

In order to get paid for clicks you need traffic and for traffic you need regular content. For me, as I said, it’s writing about personal finance, providing help, and disclosing various tips on the subject. For you it should be whatever you’re prepared to write about frequently. If you cannot write several articles for your chosen subject you should perhaps reconsider the idea and pick another topic.

But let’s imagine you’ve published an article through a blog account, or written a description, review or story surrounding a subject that interests you on a website. You’re just launching, traffic is low (or non-existent) but other ideas are in the pipeline. For now, you’d like to make some money without spending weeks optimizing and preparing HTML code to improve search ranking.

Here’s what I’d suggest: If you’re a beginner pay per click ads can wait until traffic grows. Just get a good website up and running and don’t worry about implementing Google ads or getting thousands of hits. Instead, concentrate on making your site as good as you can. Once you have achieved this, apply to Google Adsense. If your site is accepted, you can begin implementing the Adsense ad code which will crawl your content and contextually match your page with the most relevant advertising. If possible, repeat the above for various other topics of interest so that you have many websites or blogs.

Everytime a visitor views your site to read your content, they'll see advertising related to that subject. If they click one of these ads, you, as the publisher, will receive a fee for providing a sales lead. The advertisers like this method of selling because the customers navigate to their products and services with a little help from your website and the ads it displays..

For any banner websites or pay per click affiliate programs you join, remember this: Cash follows content, or at least it should. Are you providing anything worthwhile? Do you have good reasons to attract visitors to your site? Is their long term potential traffic? What comes around goes around. Get writing, generate some content and make it pay you.

Tips

• Having your own registered domain and webspace is usually the better option if you intend for your content to be based around a few targeted keywords. A blog suffers here as other blog user's comments "dilute" the keywords and make it harder for search engines to identify your content when a user queries certain phrases.
• Blog communities are usually free to sign up with and offer a ready made network of users who can exchange links with you. Bandwidth shouldn't be an issue either.
• Don't start a content orientated website purely for making money through affiliate links. Without a genuine interest in the subject you'll run out of steam and things to write about..

Useful links

Streamline.net - Reasonably priced domain registration and hosting plus decent bandwidth options.

Blogger - free blog which can be customised. Accepts Google Adsense adverts.

Synthasite - free hosting and subdomain. Accepts Google Adsense